Quality counts in Cumbria
It looks like some of the Lake District's top hotels will be in demand in the forthcoming year as recent research shows Britons are increasingly looking for a holiday of a different class.
Nearly nine out of ten Britons say that an official quality guarantee is an important factor when they go about choosing their holiday accommodation.
Speaking at a recent meeting of Cumbria Tourism's commercial members in Bowness on Windermere, Jeremy Brinkworth from VisitBritain said that ensuring quality is a key consideration for 2008, the News and Star reports.
This is good news as hotels, B&Bs and self-catering accommodation in the Lake District are already taking huge steps to modernise and renovate to attract more visitors.
The Lake District is a popular holiday favourite among millions of people around the world - made famous for its stunning glacially-formed landscapes and links to literary figures including poet William Wordsworth and children's author Beatrix Potter.
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